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Jul 21, 2022
"Mutual respect keeps us going": why VVS Collective's new single works

 

 

“Mutual respect keeps us going”: why VVS  Collective’s new single works 

 

Stream the track

 

The VVS Collective has a new single featuring R!S of 8Ballin’, and it is called “Beep.” What is it about this  new single that works? 

 

First, we can say something about the talent it takes to pull this off. The four members of the VVS  Collective, namely Gabrang, Tommy Wave, Max Dylan, and King Promdi (the group’s beat-maker), began  collaborating after meeting each other at a hip-hop gig. They say that it took a while for the group to  become what it is now, with different members joining and leaving the crew at various times. The initials  in their group’s name are probably enigmatic: “Very Very Slight [Inclusions].” But what isn’t enigmatic is  how these individuals managed to bring together their skills (very, very slightly) to achieve the goal of  perfecting the craft of hip-hop. 

Second, bringing in R!S as a featured artist shows that mutual respect for each other’s art is what makes  a collaboration like “Beep” possible. VVS Collective tells us that they liked his style very much. They were  wondering what it would sound like if they invited R!S to work with King Promdi on a track. It turned out  that R!S enjoyed working on the track too because he appreciated its style. They credit Def Jam 

 

Philippines for helping smooth the process of getting them together. The label, under which “Beep” is  being released, has indeed become a space where such exciting collaborations are possible. 

 

Finally, “Beep” draws from a scenario that is at once fantastic and all too real. From the very first  moment when the beat drops and the song’s chorus comes on, the image of someone who flaunts one’s  wealth very ostentatiously emerges both as a subject of envy and derision. Despite its seeming light  touch, the song is a creative and thoughtful take on a world where people like that Porsche owner and  everyone else are further drifting apart in so many ways. The observant way this take unfolds is proof of  how VVS Collective is growing in their craft as hip-hop musicians. 

 

“We started as solo artists and thought of helping each other out,” says the VVS Collective, “and mutual  respect keeps us going.” There is no better way to describe how and why artists work together, and a  song like “Beep” is proof of how that work produces powerful results. 

 

“Beep” is now out on all music streaming platforms under Def Jam Philippines. 

 

 

ABOUT VVS COLLECTIVE

 

 

Filipino hip-hop group VVS Collective is no stranger to ridicule and unacceptance however, they know  that’s how the game works. Love them or hate them though, VVS Collective is here to stay and they  would do anything to be heard. VVS Collective is composed of rappers, singers, and beat specialists  

 

Gabrang, King Promdi, and Tommy Wave. All have their individual journeys in music before they decided  to form a group. “Nagmeet kami sa isang gig. Nagdecide kami na magbuo ng isang group at nagplano na  kaming gumawa ng kanta,” recalls King Promdi, who is known to be the “beat-maker” of the crew.  Gabrang also shares that there were other members of the group before they finally decided to be a  four-piece and that what jelled everyone together is their inclination to new school hip-hop music in  which they defined as hip-hop with style.  

 

VVS (very very slight [inclusions) refers to a clarity of diamond. With less inclusions or trace of carbon, it  makes a diamond rarer and close to perfect. That’s what the squad wants to classify their artistry and 

comradeship: top grade. The group sites Bone Thugs-N-Harmony, Wu-Tang Clan, Kendrick Lamar,  XXXTentacion, Juice Wrld, Lil Uzi Vert as some of the musicians that they get their musical inspirations  from but VVS Collective has its own flavor; their own sound which they would describe as wavy— undeniable hooks, electronic explorations, uncomplicated spits, and island vibe.  

 

Prior to them signing with Def Jam Recordings Philippines August 2019, VVS Collective had already  released tracks that undoubtedly caught the record company’s attention. Their song “Walwal” went viral; even having its own challenge posted online by their listeners. The official music video for the  single that was uploaded on YouTube by a channel called local music Philippines has over 24 million  views. “Walwal” was then followed by a bop track called “Shot Shot,” which is the perfect follow-up  

 

single since it’s a tune about sharing good times with friends over drinks and music now has 1.9m. The  latest song "Follow Me" was released October 2020 where they asked the listeners to follow them on all  their socials.  

 

As of the moment, the boys of VVS Collective are gathering their creative juices as they record new  songs to be released in months to come. Aside from tapping more audience and broadening their music  spectrum, VVS Collective is also hopeful to play in more gigs and reach international audience. With the  persistence and the enthusiasm that they’re exhibiting, that won’t be an impossible goal to reach. 

 

FOLLOW VVS COLLECTIVE 

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Stream “Beep” out now on all music streaming platforms! https://VVSCollective.lnk.to/Beep